Minutes of the SCWA meeting Wednesday, September 13th, 2006

Recorded by Jill Bircham

Nada greeted & welcomed guests & members

Explained that it would be a working meeting

No definite answer on the number of guests in attendance

Nada voiced her appreciation for new members (there were 29 in the first month)

Announcement & introduction of the newest members:

Jennifer Kennedy-wedding videographer, Once Upon A Time Video

Ursula Smith-IDARA Productions

Harry Gates-photographer, Harry Gates Photography, person to realize the word association doesn’t have 3 s’s, he is from Houston, moved to Colorado 12 years ago, 40 years in business, he wants to educate people in his industry to help them get what they want instead of whatever they get

Nada explained there are 37 charter members, just new members after that

Lee Miller-photographer, Touch of Color Photography, excited by life, understands the value of relationships, he received a letter from a bride’s mother who told him that they were stressed because of all the vendors involved in her daughter’s wedding, except for him, he hopes to do a wedding someday where all the vendors are great

Chris Aicardi-Images by Design Salon & Spa, has a passion for what she does, her creativity is inspired by excellence

Gudrun Vest-Sole Travel. Inc, Independent Travel Consultant, referred to SCWA by Marion of Silpada Jewelry, she is a specialist on Europe as a native Austrian, worked previously for Charlie Brown’s Good Time Travel, can take care of personal & corporate travel needs

Peter Fecteau-Weddings in the Afternoon, not present

Julie La Porta-Flowers & Cakes by Julie, really loved meeting everyone

Nada thanked Marty for her hospitality in hostessing the meeting

Nada thanked Sensational Sounds for providing the DJ

Purpose of meeting is to concentrate on customer service, come up with the Top 8 tips for providing quality customer service; this is to be achieved in round table discussions

Top customer service ideas:

Table #7 spokesperson Will Chitwood (Dancing DJ Productions)-

Do not bad mouth other companies in front of the client

Take an interest in the individual; ask questions about their kids, etc

Table #3 spokesperson Jeff Spector (JSI Mobile DJ)-

Listen more than talk, which is why you were born with 2 ears and only 1 mouth

Go the extra mile even if it isn’t in your job description (example DJ cutting the cake) 

Table #6 & #4 spokesperson Debbie Spector (JSI Mobile DJ)-

Form a relationship; make that customer feel like they are the most important customer you have

Remember your customer’s first name

Table #5 spokesperson Lyn Viselli (Adam & Eve Publications)-

Create an experience you have had that they can relate to

Create trust, integrity, show your personality

Table #8 spokesperson Mike Stricklett (Melting Pot Catering)-

Hold the customer’s hand through the planning process

Build a relationship so that they believe what you say you are going to do for them is exactly what you are going to do

Your presentation should be soft & engaging

Build each and every event around exactly what the individual wants

Table #1 spokesperson Lee Miller (A Touch of Color Photography)

In everything you do, in every touch point you have with that customer show them they can trust you & that you truly care-“Customer Love”

Give them a discount or free service as a way of thanking them for doing business with you

Table #2 spokesperson Nada Gutierrez (r.s.v.p. weddings by Great Events)

Handwritten Thank Yous

Personalize, relay your experiences, client will be more comfortable knowing you have done something they are attempting to do before, positive events you have done that they can relate to, this helps build trust, it isn’t just about length of experience, experience can be acquired after doing one event

Thanks again to Marty

Close of Meeting

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